Est. 2010 — Sydney, Australia
Geedup New Zealand
Official NZ Clothing Store
The brand that started in a Sydney garage and took over streetwear across Australia and New Zealand. Geedup Co. isn’t a trend — it’s a movement built since 2010 by founder Jake Paco, on limited drops, premium construction, and a street culture that earns its reputation piece by piece.
Geedup New Collections
New Arrivals
Geedup 13YR PFK Hoodie Navy/Red
$189.99
Geedup Cities Hoodie Black/White
$169.99
Geedup Company Varsity Grey/Red
$349.99
Geedup Hoodie
Geedup 13YR PFK Hoodie Navy/Red
$189.99Geedup Cities Hoodie Black/White
$169.99
Geedup Dobermann Hoodie Washed Black
Original price was: $280.00.$249.99Current price is: $249.99.
Geedup Handstyle Hoodie – Black & Peach
Original price was: $450.00.$390.00Current price is: $390.00.
Geedup Handstyle x Foot Locker Hoodie – Black, White
Original price was: $400.00.$350.00Current price is: $350.00.Geedup Sweatshirt
Geedup CDG Crewneck Tonal Cream
$350.00
Geedup Script Logo Crewneck – Black
Original price was: $200.00.$170.00Current price is: $170.00.
Geedup Script Logo Crewneck – Orange
Original price was: $200.00.$170.00Current price is: $170.00.
Geedup Strong-Arm Department Crewneck – White & Red
Original price was: $200.00.$170.00Current price is: $170.00.Geedup Jacket
Geedup Company Varsity Grey/Red
$349.99
Geedup Hooded Jacket – Grey
Original price was: $200.00.$180.00Current price is: $180.00.
Geedup O/S Team Logo Rugby Jersey – Black
Original price was: $150.00.$110.00Current price is: $110.00.
Geedup PFK Laced Zip Jacket – Grey
Original price was: $400.00.$350.00Current price is: $350.00.
Geedup PFK Laced Zip Jacket – Navy
Original price was: $400.00.$350.00Current price is: $350.00.
Geedup Sportsman Badges Quarter Zip – Light Cream
Original price was: $400.00.$350.00Current price is: $350.00.
Geedup Sportsman Fleece Reversible Jacket
Original price was: $400.00.$300.00Current price is: $300.00.Geedup T-shirt
Dobermann T-Shirt Washed Black/Red
Original price was: $100.00.$80.00Current price is: $80.00.
Duffle Bag Boys T-Shirt Black/White
Original price was: $100.00.$80.00Current price is: $80.00.
GDUP Sticker T-Shirt Black
Original price was: $139.99.$74.99Current price is: $74.99.
Geedup City T-Shirt – Black & White
Original price was: $90.00.$70.00Current price is: $70.00.
Geedup City T-Shirt – White & Black
Original price was: $90.00.$70.00Current price is: $70.00.
Geedup Co. Cursive T-Shirt Off White
Original price was: $100.00.$80.00Current price is: $80.00.
Geedup Company T-Shirt – Black & Red
Original price was: $90.00.$70.00Current price is: $70.00.
Geedup G PFK T-Shirt – Black & Grey
Original price was: $90.00.$70.00Current price is: $70.00.Geedup Bottoms
Geedup G Trackpants Black
$129.99
Geedup PFK Trackpants Grey & Red
$129.99
Geedup x Trapstar Team Logo x Irongate T Trackpant – Black & White
Original price was: $300.00.$280.00Current price is: $280.00.
Geedup Tracksuit
Core PFK Tracksuit Grey/Cream
Original price was: $160.00.$150.00Current price is: $150.00.
GDUP Tracksuit Black/Orange
Original price was: $160.00.$150.00Current price is: $150.00.
Geedup Cities Kids Tracksuit – Black & White
Original price was: $160.00.$150.00Current price is: $150.00.
Geedup Cities Kids Tracksuit – Grey & White
Original price was: $160.00.$150.00Current price is: $150.00.
Geedup Core PFK Tracksuits Black/Blue
Original price was: $160.00.$150.00Current price is: $150.00.
Geedup Handstyle Kids Tracksuit – Black & Burnt Orange
Original price was: $160.00.$150.00Current price is: $150.00.
Geedup Handstyle Kids Tracksuit – Black & White
Original price was: $160.00.$150.00Current price is: $150.00.
Geedup PFK Laced Kids Tracksuit – Grey
Original price was: $160.00.$150.00Current price is: $150.00.What We Stock
Geedup Hoodies
Heavyweight premium cotton, oversized fit, iconic Handstyle and Play For Keeps graphics. The hoodie worn by NRL players, musicians, and collectors across NZ and Australia.
Geedup Jackets
From the limited PFK Varsity Jacket to coach jackets built for NZ layering season. Statement outerwear that sells out within hours of a drop going live.
Geedup Sweatshirts
Same heavyweight construction as the hoodie range, cleaner crewneck silhouette. For the fit that doesn’t need a hood to make a point.
Geedup Tracksuits
Matching hoodie and trackpants sets in coordinated colourways. The full fit, done right, with no guesswork on pairing.
Why Buy Geedup in New Zealand Through Us
Kiwi streetwear fans have always had to wait — international shipping times, currency conversion, the risk of missing a drop because the Australian store sold out before you got there.
We fix that. Our NZ store carries authentic Geedup drops with fast domestic shipping. No customs delays, no international wait times, no missed drops because you were in a different time zone.
The Geedup Story
Why This Brand Is Different
Jake Paco built Geedup on a principle most brands abandon the moment they scale: scarcity is honesty. When Geedup says a drop is limited, it means it. No restocks. No “back by popular demand.” Once a colourway sells out, that chapter is closed.
This is why owning a Geedup piece means something. It’s not a garment picked off a rack that three hundred other people are wearing this week. It’s a specific drop, a specific moment, a specific run — and you caught it.
The brand has collaborated with Trapstar London, partnered with Nike TN through Footlocker, and been worn by Joey Badass at his sold-out Melbourne show. Hooligan Hefs has been synonymous with Geedup for years. These aren’t paid placements — they’re what happens when street culture actually respects a brand.
Brand Credentials
Sizing, Fit & Care
Getting Your Size Right
Geedup hoodies and sweatshirts are cut with an intentional oversized fit. Size down for a relaxed fit. Stay true to size for the full oversized silhouette. Available S through 3XL — check the size guide on each product page.
Keeping It in Shape
Cold wash only. No bleach. Air dry where possible. The heavyweight cotton holds colour and structure for years when cared for correctly — that durability is part of what you’re paying for.
Never Miss a Drop
Geedup Drops Move Fast
By the time a collection is trending on social, the most sought-after sizes are gone. The only way to stay ahead is to be on the list before the drop lands.
Follow us: @geedup.co.nz on Instagram & TikTok for first drop access